More than €16,000: Apple is selling a MacBook Pro at a crazy price, and it’s not likely to get better

Apple offers a 16-inch MacBook Pro for 16,264 euros, with 16 TB of storage and 128 GB of memory. A large part of the price is explained by the cost of storage, which alone represents almost half of the bill. What to worry about the prices of the next MacBooks, while Apple is already preparing new touch models for 2027.

This October 28, 2026, Apple unveiled its first MacBook Pro equipped with an OLED touch screen. If the prices of the different models seem high to you, wait until you see which model has the maximum configuration. In the years to come, will the apple company sell products whose price will exceed 20,000 euros? Suffice it to say that this hypothesis does not seem meaningless.

The prices of 16-inch OLED MacBook Pros with touch screen obviously vary depending on their configuration. Thus the model with an M5 Pro chip, 24 GB of RAM and 1 TB of storage is offered at 3,899 euros (i.e. “the cheapest” in the range). The model with an M5 Max chip, 48 GB of RAM and 2 TB of storage costs 6,199 euros. Suffice to say that we are already on fairly high prices.

But Apple also offers on its French site the maximum configuration for the 16-inch MacBook Pro: M5 Max chip with 40-core GPU, 128 gigabytes of memory, 16 terabytes of storage and nano-textured screen glass. Its price? 16,264 euros, the most expensive MacBook ever sold by the firm. As MacGeneration points out, 7,700 euros of the 16,264 euros are only used to go from 2 to 16 terabytes of storage. It is therefore no less than 47% of the total price which is devoted to storage. The rest of the price is for the upgrade to 128 gigabytes of memory and nano-textured glass.

As a reminder, the new 14-inch and 16-inch MacBook Pro with OLED touch screen are available for pre-order now. Deliveries will begin from November 6. One thing is certain: the 16 terabyte storage model is unlikely to sell like hotcakes.

Suffice to say that the exorbitant prices of these touchscreen OLED MacBook Pros are cause for concern for the future. We told you about it last July, Apple could launch the most expensive product in its history in 2028, with a Mac Studio equipped with the M7 Ultra chip dedicated to AI.

For his part, the always very well informed Mark Gurman, journalist at Bloomberg, announced that Apple is preparing touchscreen MacBook Pros equipped with the M7 Pro and M7 Max chips for fall 2027. If the price of the 16-inch touchscreen MacBook Pro, equipped with 16 terabytes of storage, already exceeds 15,000 euros, what price could a MacBook Pro equipped with the M7 Max chip reach? Suffice it to say that we fear the worst, as the global memory crisis does not seem to be ending anytime soon.

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Machine-translated from French