PartnerPlusBenefit celebrates 25 years: the Lufthansa Group program that rewards companies

In 2001, a simple idea was born at Lufthansa: rewarding companies that increase business travel. Twenty-five years later, PartnerPlusBenefit (PPB) is one of the oldest corporate airline loyalty programs. What is PartnerPlusBenefit?

Lufthansa Group's free loyalty program for small and medium-sized businesses, from start-ups to established companies. The principle of PartnerPlusBenefit is simple: each eligible business flight allows the company to accumulate Benefit points, which can then be exchanged for advantageous rewards, such as free flights, thus allowing savings on future business trips. A unique program that provides access to the Lufthansa Group global network: Austrian Airlines, Air Dolomiti, Brussels Airlines, Eurowings, ITA Airways, Lufthansa and SWISS – as well as that of its partner airlines: Air Canada, Air China, ANA All Nippon Airways and United Airlines.

25 years of longevity, a guarantee of confidence Originally, PartnerPlusBenefit responded to an observation: companies finance their employees' business travel all year round, without ever benefiting from it. The program reversed the logic. Since 2001, it has brought concrete value to businesses around the world through various rewards: free flights, upgrades and various bonuses.

The year 2026 marks a double anniversary for the group: Lufthansa celebrates its centenary and PartnerPlusBenefit celebrates its quarter century. This sustainability demonstrates the success and ability of the program to evolve while remaining faithful to its initial ambition: to simplify business travel and help companies better control their expenses. Each flight benefits the company and the employee Your company maintains its booking habits, while automatically accumulating Benefit points on flights with Lufthansa Group and its international airline partners.

These points are directly credited to the company's PartnerPlusBenefit account. For their part, employees continue to accumulate Miles on their personal Miles & More account. Result: the same flight generates benefits for both the company and the traveler.

How to register? Registration is free and takes just a few minutes, online or by phone. Once registered, the company receives up to 5,550 welcome Benefit points and can start enjoying the benefits of the program from the first flight.

PartnerPlusBenefit benefits at a glance Free membership: no minimum spend, no risk. Access to the global network of Lufthansa Group and its airline partners. Wide choice of rewards: free flights, upgrades, excess baggage, seat selection, access to Wifi and Lounges, VIP services, derivative products, sustainable aviation fuel (SAF).

Double accumulation: Benefit points and Miles & More miles simultaneously Cash & Points: a flexible payment option on Lufthansa. com. Three years of validity for your Benefit points: ideal for planning your future trips.

Quick crediting of Benefit points, in just a few days, for flights with Lufthansa Group companies. Twenty-five years after its launch, PartnerPlusBenefit demonstrates that a loyalty program can be simple, sustainable and truly beneficial for businesses. Joining PartnerPlusBenefit only takes a few minutes and allows you to enjoy its benefits from the first flight.

The BFM Business editorial staff did not participate in the production of this content in partnership with Lufthansa Group.

Machine-translated from French