Donald Trump announces “huge investment” from Audi in the United States

A major announcement a few days before the mid-term elections. During a campaign rally organized this Saturday, October 24 in Perry (Georgia), American President Donald Trump announced “a huge investment in automobile manufacturing in the great state of Georgia by a wonderful company”, which is none other than the German automobile manufacturer Audi.

The German automaker confirmed the investment in a press release, specifying that the factory would be Audi's first in the United States and would create around 4,500 jobs. “Audi has just committed to investing $4.2 billion near Macon, Georgia, to begin construction next month of a huge factory that will produce 200,000 cars per year,” continued Donald Trump.

A subsidiary of the German automobile group Volkswagen, Audi indicated in its press release that the start of work was planned for next year and the launch of production for the early 2030s. “The planned investment aims to mark a long-term commitment to the United States and to make North America the third major pillar of Audi's global production network, alongside Europe and China,” specifies the press release from the four-ringed brand.

The Volkswagen group in difficulty, nearly 100,000 jobs lost

Long seen as a giant of German industry, Volkswagen has recently faced US tariffs, Chinese competition and competitive pricing, as well as erratic demand in Europe.

Faced with these constraints and their economic consequences, the flagship of the German automobile industry, which includes other brands such as Porsche, concluded an agreement with the unions at the beginning of September providing for 50,000 additional job cuts by 2030, bringing the total planned reduction in the workforce to around 100,000.

Regarding Donald Trump, since his return to the White House in November 2024, several giants of the automotive sector such as General Motors, Toyota, and even Ford have announced plans to expand factories in the United States or partial relocations of their production, encouraged in particular by 25% customs duties on imported vehicles.

Machine-translated from French