Small parcels: the boss of women's ready-to-wear is delighted with the drop in shipments but believes that "the war against Shein is absolutely not won"

The drop in small parcel shipments "can only please me", reacted Thursday October 29 on franceinfo, Yann Rivoallan, the president of the French Federation of Women's Ready-to-Wear. The French government explained on Wednesday October 28 that the number of small parcels sent to France had fallen between June and August, according to the VAT amounts declared, seeing this as "tangible results" of the implementation of a European tax in July. But according to the representative of women's ready-to-wear "the analysis of a correlation between the European tax and this reduction" is "too rapid".

Also read The European tax on Chinese small parcels causes imports to fall by 30 to 40% in the EU, according to the Ministry of the Economy "The war against Shein is absolutely not won", explains Yann Rivoallan, "because its investments in a new warehouse in Poland allow it to avoid paying 100% of the European small parcel tax". Even if the volume of small packages has fallen by 48%, "there are still billions" of shipments, deplores the president of the French Women's Ready-to-Wear Federation. “Push Europe to implement French law” He also underlines that “Shein’s turnover fell from the second quarter, therefore well before the implementation of the European tax”.

It is rather linked, according to Yann Rivoallan, “to a drastic drop in investment by platforms in advertising on the majority of channels”. Shein's IPO requires it to "better conserve margins", he explains. Also read The tax on small parcels will be "more effective at the European level", reacts the Commerce Alliance The president of the French Women's Ready-to-Wear Federation believes that to counter these platforms, we "must push Europe to implement French law" which "prohibits all these platforms from advertising".

This method “proves to be effective”, he indicates.

Machine-translated from French