“The risk of excessive taxation is that it will be counterproductive”
Anne Rigail, general director of Air France, is the guest of the show “Esprit d’Entreprise” on Figaro TV.
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Anne Rigail, general director of Air France, is the guest of the show “Esprit d’Entreprise” on Figaro TV.
Caught like all global airlines in the unprecedented shock of soaring kerosene costs, Air France is trying to adapt. The equation is complex in trying to preserve the profitability of the company without driving away customers. Particularly in a world where “crises follow one another at an increasingly accelerated pace,” explains Anne Rigail, its general director. “We have increased the price of our long-haul return tickets by 100 euros. But we cannot pass everything on to our customers, particularly to French customers whose demand remains sluggish. On the other hand, ticket prices had little impact on demand from the United States, for example. »
In an environment that has also been shaken up for 20 years by the arrival of low-cost airlines, Air France is counting on the effects of its move upmarket launched in 2018 to resist the turbulence. Initiated by the CEO of the Air France-KLM group, Ben Smith, this “premiumization” strategy…
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Machine-translated from French
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Only Le Figaro reports this story so far. We show it as a single source until another newsroom confirms it.
- Le Figaro8 Nov, 14:47
| Publisher Le Figaro (established tier) | +76 |
| Total | 76 |
Method: reports are grouped by the words of their headline and summary; each newsroom counts once; figures are read from the reports as published. Nothing here is written by an AI.