“The taste is nice and it’s cheaper”: prosecco dethrones champagne in supermarkets

This text corresponds to part of the transcription of the report above. Click on the video to watch it in full. In the war of bubbles, there is champagne, long unbeatable.

But in front of it, its great rival, Italian prosecco, continues to take up space. For the first time in France, its sales exceeded those of champagne on supermarket shelves. “With equivalent bubbles, the taste is nice and it’s cheaper,” admits a consumer.

Another agrees: "Prosecco is easier to drink like that." "Prosecco, for me, is: we can't afford champagne, so we take prosecco. It's cheaper; but hey, I prefer champagne," confides a third.

Price remains the number one criterion. A bottle of champagne costs on average 25 euros, compared to around six euros for Italian sparkling wine. And there are also tastes that are evolving: “We are on a finer, fruitier, more refreshing bubble.

And consumption is boosted, mainly by young people with the whole cocktail part, with the Aperol, with the Saint-Germain", explains Jérôme Prunet, manager of Super U - Le Port-Marly (Yvelines). Twice as many bottles of prosecco sold as champagne in 2025 This underlying trend is good business for Italian winegrowers. In six years, their production has multiplied by five and the gap with the French continues to widen, thanks to very strict specifications. less restrictive: only a few weeks of aging compared to 15 months for champagne.

Hence the price difference and the success which is the pride of an Italian wine merchant. “We are happy, because you, the French, have increased prices too much. We already told you that two years ago.

Every eight days, it increased, it increased...", argues Rosa Sostantini, manager of Enoteca Costantini. Last year, 600 million bottles of prosecco were sold worldwide, twice as much as champagne.

Machine-translated from French