An increase in turnover of 205%: Trump Media and Technology Group is blazing, but what does Truth Social weigh and who pays for Donald Trump's social media?

Since the beginning of October, the valuation of Truth Social has followed a downward trend, weighed down by the politics of the Trump clan and the crushing defeat of the Republicans in the mid-term elections. But how does Donald Trump's platform, which is also losing popularity, remain profitable? “Truth API”, or monetizing the president’s influence Let’s start with Truth Social’s revenue.

On Monday, the Trump Media and Technology Group, which owns the network, announced revenue up 205% in the third quarter of 2026 compared to the same quarter the previous year, driven in particular by what they call "Truth API". The figure is impressive but deserves to be put into perspective. Revenue was $1 million in the same period in 2025 and about $3 million this year.

This increase is mainly due to $1.8 million, which the company correlates to growth in subscriptions to the Truth API - according to Futurism, this would not represent more than around twenty customers. This information flow provides access, in advance, to posts from certain accounts, but especially from Donald Trump. The price of this service?

Between 60,000 and 100,000 dollars per month.

Criticized as soon as it was announced, this subscription is described as a scam, and seems like a way to capitalize on the American president's declarations with consequences, according to the Futurism site. But for subscribers, it would be a way to stay ahead of the effects that Donald Trump's decisions and decrees would have on the markets. And that, before anyone else, which can raise questions about the legality and ethics of such a system, Reuters recently highlighted.

But then, who are these subscribers ready to pay up to more than a million dollars per year to benefit from this privileged access? Wall Street companies, for example. Reuters also revealed last month that Susquehanna International Group and Jump Trading, two trading companies, were among the list of subscribers to "Truth API".

Accompanied in particular by the Bloomberg media. One business's gains can hide another's losses Despite these questionable practices, the media business posted an operating loss of more than $23.5 million and consumed $15 million of cash during the quarter. The revenues from the group's "media" activities are far from being solely fueled by Truth Social.

Launched in 2024 in America, the Truth+ streaming platform reaches half a million dollars in revenue this quarter. Not enough to generate the hundreds of millions of dollars announced. So what do we owe the announced positive operating result to?

It is mainly explained by a capital gain of $378 million linked to cryptocurrencies. During the third quarter, the total amount of profits reached $409.7 million. A completely different scale, for a group which posted more than 54 million losses over the same period last year.

Machine-translated from French