2.53 billion euros in turnover in 2026: how Lamborghini boosts its revenues without increasing its volumes

Lamborghini deliveries to the Middle East appear to have returned to normal after several months of disruption linked to conflicts in the region, the Italian luxury brand's marketing and sales director, Federico Foschini, said on Wednesday.

“To date, the situation seems to have normalized” for deliveries to the Middle East “in a context which is not completely normal,” explained Federico Foschini during a press conference at the brand’s headquarters in Sant’Agata Bolognese (north). “In September and October it was easier to transport cars and even now, in October and November, it should stay that way.”

“Generally, in the Middle East, between June and September, due to the very high temperatures, many people leave (…) There was a bit of a question as to whether they would return as before. It is clear that tourism is still lower than it should be, but I must say that the residents have returned,” underlined the Lamborghini marketing and sales director.

Deliveries of the Volkswagen group's luxury sports car brand fell slightly during the first nine months of 2026, with 7,983 cars delivered (-1.9% year-on-year), and prices starting at 300,000 euros.

However, turnover increased by 5.1% to 2.53 billion euros, a record level, while the operating margin reached 22.3%, driven by a more favorable product mix and by sustained demand for customizations. The latter now represent between 17% and 18% of the manufacturer's turnover.

The brand plans to present a new version of one of its sports cars in November.

A new building is under construction at its headquarters near Cologne, notably to expand the assembly line for the Urus, its successful SUV, and potentially to accommodate the fourth model in the range, planned before 2030, a spokeswoman said.

And if all its models are now hybrid, and its neighbor Ferrari has launched its first electric model, Lamborghini continues to postpone its electric shift.

“The next generation of Urus will remain plug-in hybrid and not 100% electric. The fourth model, Lanzador (first presented in an electric version, editor’s note) will also be a plug-in hybrid,” added Federico Foschini.

“We analyzed market trends, the acceptance of electric by luxury customers and the state of available technologies. We came to the conclusion that, especially on an emotional level (…) there is not yet a technology allowing Lamborghini to differentiate itself sufficiently,” indicated Federico Foschini.

Machine-translated from French