Shein brings in 500 million euros in Poland via its logistics platform to sidestep the small parcel tax?

An investment of 500 million euros in 2026. The Asian online commerce giant Shein announced this Wednesday that it is developing its European logistics platform, opening in 2022, in western Poland. A structure based in Wroclaw, which allows it to limit the impact of European taxation on small parcels.

The company refers to an “investment” which “aims to strengthen the company’s logistics and order processing capabilities across Europe”. Shein also announces the creation of “several thousand additional jobs, bringing the total workforce on the site to more than 10,000 people by the end of 2026”.

This expanded logistics platform “will include nearly one million square meters of storage space, an increase of 25% in the total warehouse area”. 1.5 billion raised on the Hong Kong Stock Exchange “Europe is a key market for Shein and we are determined to invest in the infrastructure and capabilities necessary to support our long-term growth in the region,” comments the brand’s president for the Europe Middle East-Africa region. The ultra-ephemeral fashion giant, founded in China in 2012, entered the Hong Kong Stock Exchange on September 1, allowing it to raise nearly 1.5 billion euros.

The company is directly targeted, like its Chinese competitors Temu or AliExpress, by the 3 euro tax on small packages imported into the European Union. It was implemented by European countries since July 1 to reduce the avalanche of Chinese products purchased on the Internet. And since November 1, a “processing fee” of 2 euros has been added.

Nearly 5.9 billion small parcels entered the EU in 2025, four times more than in 2022. Of this total, 93% came from China, generally via sites like Shein, Temu, AliExpress... But since July, these flows of small parcels have fallen by around 64%, although Brussels warns that it is too early to draw conclusions.

Machine-translated from French