Social networks: French content creators will generate around 9 billion euros in 2026, will collect a little more than 45%, but they are still rare to be able to make a living from it
As part of Paris Creator Week, the CMI firm unveiled its report on the economy of content creators. France ranks third in the world and seventh in the world. But the creators who can make a living from their activity…
The French market for content creators is expected to reach nearly nine billion euros in 2026, up 23.7% year-on-year, according to a study by Coherent Market Insights (CMI) which highlights a very unequal distribution of income. France ranks third in Europe, behind Germany and the United Kingdom, and seventh in the world, according to this “Creator Economy Report 2026”. An event and a report dedicated to the creator economy This study was unveiled on Wednesday at the opening of Paris Creator Week, an event dedicated to the ecosystem of content creators.
Among the speakers are the creators Tibo InShape, Jujufitcats and SEB, but also the High Commissioner for Children Sarah El Haïry, the CEO of Twitch, Dan Clancy, and Anne-Sophie Dhiver, deputy head of Viginum, the service responsible for combating foreign interference online. Content creators are people who regularly produce and distribute videos, photos or even articles on social networks and platforms, such as Instagram, TikTok or YouTube, like Léna Situations or Squeezie. A “low-paying” activity This market includes advertisers’ expenses linked to creators’ content (partnerships and advertising), subscriptions, sales of derivative products and donations.
According to CMI estimates, creators capture 45.4% of the value of the French market. The platforms keep 31.3%, the rest going to software publishers, agencies and service providers. For a majority of creators, however, this activity remains poorly paid: among the approximately 330.
000 people who monetize their content in France, 56.1% receive less than 5,000 dollars per year (around 4,420 euros) and 9.5% exceed 30.
000 dollars (around 26,580 euros), according to the study. The firm lists nearly 465.
000 active creators in France with more than 1,000 subscribers and nearly 5,900 creator companies with more than 100.
000 dollars (approximately 88,680 euros) in annual turnover. France “has a real card to play in this new economy.
The challenge now is to enable our ecosystem to take a new step, particularly in terms of financing and professionalization", according to Marc Lesage-Moretti, president and co-founder of Paris Creator Week. Methodologically, this study is based on the analysis of international economic and sectoral data, the analysis of databases of companies in the sector and 369 interviews with market players.
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