"I didn't believe it, it's all strange" – The rising success of large‑prize raffles

This text corresponds to part of the transcription of the report above. Click on the video to watch it in full. A brand new electric car worth 30,000 euros is the exceptional jackpot in an XXL raffle organized by the Guingamp handball club (Côtes-d’Armor).

Supporters rush to buy their tickets. The raffle would almost eclipse Guingamp handball's first home victory this season. Faced with sluggish revenue, the club's objective is to sell 5,000 raffle tickets at 10 euros, to reimburse the car and replenish the coffers.

Big prizes that attract The principle is simple: it is better to have a big prize that attracts attention with its price and its options, rather than many smaller prizes that are less attractive, even with a greater chance of winning. “We did it with raffles for club player jerseys, with training packs, balls, gifts from partners. But we saw that we only collected 200 euros worth of tickets at the end of the week.

Just one week with this big prize, we already have more than 2,500 euros of tickets sold," notes Evan Gaubert, communications manager at Guingamp Handball. There are still 95% of tickets to sell, but the organizers are confident in their strategy. They were inspired by another raffle, a few weeks ago in Rennes (Ille-et-Vilaine).

A school fair offered two VIP seats to the Celine Dion concert. The students sold 12,000 tickets. The winners are often the first to be surprised by the value of the gifts.

Katia Letissier won a city car costing nearly 16,000 euros. She, who took part in a few scratch games from time to time, still remembers receiving her prize in April. “I didn’t believe it, it’s so funny, you don’t expect that.

We were with the children, we said to ourselves: 'if we win the car we'll shout', but in fact we don't shout. We are very moved, it was incredible", shares the winner. Bringing the village to life To win, all she had to do was fill out a simple free form, left after a family dinner in a creperie.

The operation organized by the local union cost each of the traders 144 euros. It was their number that enabled the substantial jackpot, with one objective: to liven up the city center. “We play the game, because it’s extremely important to keep a village alive.

It's our philosophy, we organize concerts, events", assures Amandine Buffet, of galeten'n'Kafé Maen-Roch (Ille-et-Vilaine). Katia Letissier confided that since she won her car, she has won 100 euros again, this time in a scratch game. Proof that happiness never comes alone.

Machine-translated from French