A year of waiting to buy it: mocked by purists, the electric Ferrari Luce is a hit
The Ferrari Luce definitely unleashes contradictory passions. Criticized by purists, the first electric car from the Italian manufacturer nevertheless displays a good order book.
Some people hate it. When Ferrari unveiled the first electric car in its history, the Italian manufacturer faced a torrent of harsh criticism. A few months later, we can now write it with certainty: some people love it.
In fact, all examples of the Luce planned for 2027 have been allocated. “If someone is interested, they have to wait a year before they can get the car,” company boss Benedetto Vigna proudly announced during the presentation of quarterly results on November 3. Deliveries of the first Ferrari Luce are scheduled for the end of 2026.
The company will also allow its customers and journalists to test the car on the road in the coming months. The more the car is shown in real life, the more it will appeal, the Ferrari manager wants to believe. “We are seeing interest from people of all ages and from different countries,” describes Benedetto Vigna.
The boss indicates that the buyers are old customers of the brand as well as newcomers. Ferrari keeps the volumes available secret. Like Ferrari's most famous thermal models, the Luce is manufactured in the Maranello factory, in Italy. The available volumes remain a well-kept secret among all prestigious automobile brands.
Ferrari therefore does not communicate sales targets, even if the Financial Times had mentioned a target of 600 units each year. The launch of the Luce unleashed passions but also rumors: the Bloomberg agency had indicated that buyers of the Luce could hope to climb Ferrari's waiting lists for other models. Information denied by the car manufacturer.
With this successful launch, the Ferrari Luce continues to defy the odds. In August, the auction of the first example of the Luce reached a record amount of 40 million dollars, while the production model is sold from 550,000 euros.
Other good news: on November 10, the electric car won the prize for best innovation at the 50th edition of the prestigious Volants d’Or held in Germany. “Ferrari took a risk with the Luce, challenging expectations about what a Ferrari should look like, drive and feel in this new digital age,” praised the jury. Enough to increase the desirability of the controversial model.
Machine-translated from French
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- Le Figaro12 Nov, 14:10
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