Finary partners with Upvest to offer stocks and ETFs

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In a joint press release published this Thursday, November 12, 2026, Finary, known for its wealth tracking and management application, and Upvest, a European investment infrastructure provider, announced their association to allow the Finary community to invest in stocks and ETFs without leaving the application.

This offering will leverage Upvest's Investment API, which supports order execution, settlement, custody and regulatory reporting. Finary will thus be able to focus on the user experience without having to build all the financial piping itself.

Upvest already provides this infrastructure to major players like Revolut, N26 or bunq. The company, founded in 2017 and based in Berlin, boasts 280 employees and more than 100 million transactions processed each year.

Investing in the stock market is the functionality most requested by our community, and the logical continuation of our mission: to be the single place for everyone's financial life. We chose Upvest for its regulated infrastructure, the quality of its execution and a team that understands the expectations of today's investors.

Finary justifies this launch by a well-known observation, namely that the French save a lot, but invest little in the stock market. According to figures from the Banque de France cited by the two partners, French households devoted 9.5% of their income to savings in the first quarter of 2026, compared to 5.8% on average in the euro zone.

Their financial savings thus exceed 6,500 billion euros, but only around 4% are invested directly in listed shares. The Livret A alone concentrates around 444 billion euros, and life insurance funds in euros more than 1,500 billion.

France does not have a savings problem. It has an investment deficit. Millions of people save money every month, but too little of that money is working for their future. Finary has become a trusted place for the financial lives of over a million people, and together we will offer them a simple way to get started with investing, with true ownership over what they buy. France is a key market for our European expansion: it brings together one of the largest volumes of savings on the continent and a rapidly growing demand for digital investment. (…)

A technical point deserves to be underlined, because Upvest allows you to purchase fractional shares by actually becoming the owner of the purchased share. In France, fractional investment generally involves derivative products, financial contracts or debt securities: the investor then does not hold the share directly, but a contract which follows its price. This involves counterparty risk (if the issuer of the contract goes bankrupt, the investor could lose their money) and additional regulatory constraints.

With the Upvest model, each fraction corresponds to direct co-ownership of the title, kept in a protected structure in the event of bankruptcy. The Financial Markets Authority (AMF) has recognized these fractions as capital securities, that is to say, shares in their own right. This is therefore a strong commercial argument for Finary.

This new offering is part of a diversification trajectory already well underway for Finary. The French company has already launched an investment offer in cryptocurrencies (since the end of 2023), as well as a new generation life insurance developed with Generali (since the beginning of 2025). This launch of stocks and ETFs therefore completes its offer in an attempt to cover the user's entire financial life.

Beyond the product strategy, this diversification can also be read as a response to an underlying risk. Finary's historic core business, helping with wealth management via account aggregation, is precisely the type of task that artificial intelligence (AI) could gradually capture. By becoming a true broker of stocks, ETFs, cryptos and life insurance, the French fintech secures a direct relationship with the financial flows of its users, and not just with their dashboards.

On the same subject – Finary opens the doors to Europe thanks to its MiCA approval

To find out how to put your savings to work, you can take stock of your assets with the Crypto Stratège team.

Already intrigued by Bitcoin and blockchain technology in 2013, I professionalized myself in the sector by becoming, since 2018, an editor specializing in crypto news. I followed the cryptosphere through its cycles, from early amateur mining to the gradual structuring of the sector. Now independent, I cover crypto news, financial markets and regulation.

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