Faced with rising prices, travel comparison applications are multiplying

This text corresponds to part of the transcription of the report above. Click on the video to watch it in full. Faced with rising prices, Émilie Frochtmann, creator of the "Aukilo" application, wanted to act, to try to restore purchasing power to consumers.

She explains: "We realize in the news that we have people who no longer buy meat, who no longer buy fish because these are expensive items. And finally, if we manage to save them 4, 5, 6 euros on a shopping basket, maybe it's meat that they will be able to buy. "Her idea: an application.

It allows you to take photos of all the prices of all the products on the shelves and compare them between brands in the same region. On a cheese, for example, for €1.99: “There, I see that it is more expensive in another store 6 km from here. It is 16 cents more expensive.

It's cheaper here, where I am, to buy this product," explains the young woman. The application is only just getting started, with around 700 users. When they scan a price, it is immediately recorded.

Émilie Frochtmann explains: "That means that my contribution, all the people who go shopping will see it and will be informed of the price per kilo of the product. "Applications which are multiplying to compare prices Faced with the high cost of living, price comparators are multiplying. The applications are more and more numerous.

On one of them, for a chosen shopping basket, it tracks down, for you, the cheapest brand. Another offers an interactive map to choose the most economical drive. But to be effective, they need many participants who themselves provide information on the prices observed.

“I’m willing to do it if it’s not too time-consuming,” says a customer. Another adds: "I can't see myself doing my shopping with my cell phone on each product. "Compare to save, at a time when the prices of food products have increased by 1.8% in one year.

Machine-translated from French