Unprecedented Support in Scale: CNC to Allocate €6 Million Annually to Influencer Economy
Suspended in spring after a controversy, the Social Platforms Creation Aid Fund has been revived. Content creators say the scheme falls short of sector needs.
“This is the opportunity to give the digital creation economy its full place in our model of cultural exception.” Seven months after being suspended following a controversy, the Creation Assistance Fund for social platforms, created in 2017 by the National Center for Cinema and Animated Images (CNC) to support influencers, is seeing the light of day again. Its envelope has been doubled to reach 6 million euros.
Its new structure will make it possible to support both the projects of emerging creators, through grants of 10,000 euros, and confirmed ones with checks of up to several hundred thousand euros. The amount of this aid was previously capped at 30.
000 or 50,000 euros per project. The lengthening of formats and the increase in production budgets, particularly inspired by television, required an overhaul of the system.
Machine-translated from French
Why it is marked verified
2 independent newsrooms report this story. Journal du Net published it first, 15 min before the last one.
- Journal du Net5 Nov, 16:06
- Le Figaro5 Nov, 16:21
- 6 millions (Le Figaro, Journal du Net)
| Publisher Le Figaro (established tier) | +76 |
| Detailed summary | +2 |
| Carried by 2 newsrooms | +5 |
| Total |