PortAventura Business & Events: the destination that redefines corporate events in Europe

A unique model in Europe Within the site, the PortAventura Convention Center deploys more than 20,000 m² of modular space divided into 24 multifunctional rooms, capable of accommodating up to 6,000 people simultaneously. Around this convention center near Barcelona and the Costa Daurada, the brand offers six hotels on site, including one 5-star and five 4-star hotels, complemented by four 4-star Ponient hotels, for more than 3,000 rooms in total. Added to this are PortAventura Park and Ferrari Land, three theme parks that can be transformed into exclusive spaces: gala dinners, outdoor cocktails, shows or team building activities, all in a Mediterranean setting that radically changes from classic conference rooms.

The 2025 figures confirm this dynamic: more than 250 events organized, 50,000 participants welcomed, and an international participation rate of 61%, proof of the attractiveness of the destination for companies from all over Europe and beyond. An extraordinary operational capacity Behind each event, an internal team of event organization experts supports companies to define challenges, set objectives and lead team building sessions focused on team cohesion, planning or communication, in a deliberately different and relaxed environment. PortAventura Business & Events also focuses on event technology thanks to Booster Audiovisual Solutions, its own dedicated structure: immersive room, professional streaming, digital scenographies, etc. These tools make it possible to design highly personalized corporate events, where technology becomes a real lever of memorization and engagement for participants.

In terms of sustainability, PortAventura Business & Events occupies a unique position: it is the only site in the world to have B Corp certification. This commitment is reflected in concrete terms, with 84% national suppliers and more than 6,000 tonnes of CO² avoided each year thanks to the production of clean renewable energy. For companies concerned about their ESG criteria, organizing sustainable events thus becomes a central argument rather than a constraint.

PortAventura Business & Events, a benchmark already built The destination has hosted significant events for international groups such as MSP GLOBAL, King, Les Mills, Uriach Unstoppable, Coca-Cola Europacific Partners, LALIGA Group International and Merck. These case studies illustrate the diversity of possible formats depending on the company. This recognition also resulted in several international distinctions awarded by Eventex, M&IT and MICEbook, confirming PortAventura's place among the benchmarks of MICE tourism in Europe.

By combining infrastructure, human expertise, technology and sustainable commitment, PortAventura Business & Events offers a credible alternative to major European capitals for the organization of corporate events in Spain. A model where business and entertainment no longer oppose each other, but reinforce each other, for memorable and responsible events. The BFM Business editorial team did not participate in the production of this content in partnership with PortAventura Business & Events.

Machine-translated from French