“We are here to stay”: Nivea determined to maintain its presence in Russia

Russians will be able to continue to moisturize their skin with Nivea cream. The German group Beiersdorf, a cosmetics specialist, has no intention of leaving Russia, unlike many Western consumer companies since the start of the war in Ukraine. According to Reuters, the group's general director, Frenchman Vincent Warnery, hammered home this Tuesday during Beiersdorf's quarterly results: “In Russia, we are here to stay.

» Life is not, however, a long, quiet river for the German group. In the third quarter, Beiersdorf's results were affected by a conflict between it and a local business partner in this country. In Eastern Europe, an area which represents a little more than 8% of Beiersdorf's activity, turnover fell by 14.6%.

This dispute has now been resolved, assures the group, and Beiersdorf's activities in Russia have returned to normal. If Beiersdorf wishes to stay in Russia, assures Vincent Warnery, it is partly to protect the Nivea brand. “We know that if we had left Russia, someone else could have made Nivea without us,” he explained on Tuesday.

So we are here to protect the brand and to pay the salaries of our employees. Neither more nor less. » Other actors who remained in Russia have experienced difficult times, and have borne the brunt of geopolitical tensions between Moscow and Europe.

In September, a decree signed by Vladimir Putin, for example, transferred the assets in Russia of Auchan, Leroy Merlin and Nestlé to a Russian company.

Machine-translated from French